Steady State Principle

WBC Risk Management Inc teaches a fundamental principle that allows people to have a steady and confident outlook when making financial decisions.  This Steady State Principle centers around the Store of Intrinsic Value.  Once you understand the principle, then implement it with Protect, Reserve, Invest.

Opportunity cost is defined as what it costs to the future by doing one thing versus choosing to do another, better thing.  Opportunity benefit occurs when you are presented with a good idea, then realize a gain because of the idea.

We need a far-reaching financial principle with which to make confident, objective, financial decisions.  With your principle, you can minimize or avoid any opportunity cost, these often occurring unknowingly and unnecessarily, while simultaneously preparing for the benefits of positive opportunities as they arise.